Lux

Data Deletion

Last updated: August 16, 2026

This page explains how to delete the data Lux (operated by BEM Solutions) holds about you or your business, including data obtained through connected accounts such as Meta (Facebook) and Google.

What we store from a connected Meta or Google account

• The access credential (OAuth token) authorizing Lux to read your account.
• Identifiers for the assets you chose to link (ad account, Page, Business ID).
• Cached advertising performance metrics (impressions, clicks, spend, conversions) and Page engagement metrics used to render your dashboard.

Option 1 — Disconnect inside Lux (immediate)

1. Log in at lux.bem.solutions as a workspace administrator.
2. Open your client's Connect accounts panel and choose Disconnect for the platform.
3. The stored access credential and linked-asset record are deleted immediately. To also purge previously cached performance metrics, add a request via Option 3 — we complete it within 30 days.

Option 2 — Remove Lux from your Facebook settings

In Facebook: Settings & privacy → Settings → Business integrations (or Apps and websites), find Lux by BEM and remove it. This revokes Lux's access on Meta's side immediately; our stored credential stops working at once. To also remove the cached metrics from our systems, use Option 1 or 3.

Option 3 — Email us (full deletion)

Email [email protected] with the subject “Data deletion request” from the email address associated with your account, naming the business or account to delete. We will delete the associated credentials, identifiers, and cached metrics and confirm completion to you by email within 30 days.

What may be retained

• Records we are legally required to keep (e.g. invoices and billing history).
• Aggregated, de-identified statistics that no longer identify you or your business.

Questions? See our Privacy Policy or email [email protected].